Friday, March 18, 2022

Marketing to Ignorance

Without a doubt, Apple Inc. is the greatest marketing company in the world.

I know of a few others that can take 20-year old technology, repackage it, declare it new and often revolutionary, and have it selling better than pet rocks.

Take the latest one of these: "Universal Control" 

https://support.apple.com/en-us/HT212757

Fantastic name for a feature that I have been taking advantage of for the last 20 years or so.

Stardock Multiplicity is my strong recommendation for non-Apple users that want to drive an unlimited number of separate computers from a single keyboard and mouse, without additional hardware (you do need a common subnet IP range).

https://www.stardock.com/products/multiplicity/

It seems the key to this success is to market the old as new to a target audience that is not aware of things that have been around long enough to not be fashionable and lack this year's magic quadrant buzz-words.

It's a bit like the folks that hit it out of the park with NoSQL databases, as the younger generation of developers had never heard of old tech like PICK, and ate the concept up as new and revolutionary. 

Granted, the difference between a Mongo and a Pick is a bit like a Tesla and a '67 Chevy, but they do share a few similarities - like four wheels, four seats, and a purpose to move me from A to B...

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