Friday, March 18, 2022

Marketing to Ignorance

Without a doubt, Apple Inc. is the greatest marketing company in the world.

I know of a few others that can take 20-year old technology, repackage it, declare it new and often revolutionary, and have it selling better than pet rocks.

Take the latest one of these: "Universal Control" 

https://support.apple.com/en-us/HT212757

Fantastic name for a feature that I have been taking advantage of for the last 20 years or so.

Stardock Multiplicity is my strong recommendation for non-Apple users that want to drive an unlimited number of separate computers from a single keyboard and mouse, without additional hardware (you do need a common subnet IP range).

https://www.stardock.com/products/multiplicity/

It seems the key to this success is to market the old as new to a target audience that is not aware of things that have been around long enough to not be fashionable and lack this year's magic quadrant buzz-words.

It's a bit like the folks that hit it out of the park with NoSQL databases, as the younger generation of developers had never heard of old tech like PICK, and ate the concept up as new and revolutionary. 

Granted, the difference between a Mongo and a Pick is a bit like a Tesla and a '67 Chevy, but they do share a few similarities - like four wheels, four seats, and a purpose to move me from A to B...

Tuesday, March 15, 2022

Entitlement du jour

 Every now and then I read about some former employee of a large tech company complaining about this and that.

It usually draws a visceral desire to start shouting at the author:

"You are not special!
        You are not entitled! 
            You have to earn it! You lazy! Self-absorbed! Head-up-your-a...s! Whiner!  You are replaceable!
    Easily replaceable!
        We are ALL easily replaceable!"

(Hmm - I may have to put this to some retro-punk noise - these feel like good lyrics to scream...)

Today's rant-instigator is a gentleman who thinks of himself in superlatives, although reading between the flowery lines in his Linked-In profile, his business skills seem to be best illustrated by his ability to build a Salesforce dashboard...

Apparently, he made some GREAT revelations on TikTok recently - he told the world that big (and smart) companies offer perks to their employees so that they can get more work out of them!

The HORROR! The CONSPIRACY!

And I could have sworn I read all about how good of an investment it is to spend money on your employees outside of direct compensation in just about every HR and business publication going back to .... Y2K?

Oh, the great discoveries people make daily! Indoor plumbing! The wheel!

And naturally, the gentleman in question pointed out that:

...
even with a $150,000 salary and abundant perks, a Google employee still made "pennies on dollars" compared with the company executives.

And this is when I started laughing.

I can probably think of a dozen reasons why this gentleman earns "pennies on the dollar", compared to the CEOs of top tech companies. Here are the ones that come to mind without too much effort:

 - You have never written a personal check to cover the payroll of the employees of a company you started.

- You can't get a meeting with a Fortune 100 CEO, because you have nothing to say to them that they care about.

- You are not responsible for the relative peace of mind of thousands of employees and millions of public market investors.

- You have not survived 20 years of big company organizational dynamics, board member management, or had to orchestrate a quarterly Ks & Qs call.

- You have heard about fiduciary duty and financial risk expressed in numbers with 9 zeroes after them. Maybe. In your college 200-level class, but not since then.

So - to complete my rant - put on your big-boy pants and get on with it. 

Indeed - life is unfair. Luck does matter. And we do NOT live in a post-scarcity society.

But please! Your whining bores me!
Your sense of entitlement is embarrassing.

Sunday, March 13, 2022

The Astonishing Failure of Anarchy in K-12 Educaton Management in the US

Common Sense!

Can't teach it (much). Can't buy it. There is no substitute for it.

Is it common sense that a group of parents, with mostly no relevant (if any) higher education, are qualified or equipped to set standards and policy on what and how the children in their school district should be taught? 

Indeed not.

I have no issue with a private school doing pretty much whatever they please, as long as it can get parents to pay for the privilege.

With pubic schools, however, I think we are fools to allow TDH (Tom, Dick and Harry Dorothy, and Herm) to have a say on curriculum and policy. They are just not qualified!

I would be perfectly OK if a school board were in charge of hiring a panel of professionals who anonymously make decisions on their behalf. It would be in line with the best of American constitutional traditions and the spirit of the founding fathers, who were smart to realize that we, the unwashed masses, should not be electors. Oh, wait - maybe we screwed that one up a bit, my fellow populists...

Instead, we congratulate ourselves on the freedom and right to decide how and what our children will be taught. This regional anarchy of decision-making on school matters results in parents driving down the standards of education towards an "A for effort", "everyone's a winner", head-in-the-sand parental avoidance of responsibility that aims to ban bad news about our offspring.

What we are doing is failing our children, because the day they send their first resume to their first prospective employer, they will find that the real world expects results (or capital). 

The intern with the larger "SAT vocabulary" will be the one to get the promotion. I guarantee it. Too bad your parents nixed standardized testing - you had no reason to study "SAT words". 

Would you like to be a doctor? A lawyer? Guess what - to get there you need to be able to take tests, but again "Ooops!" - in your school district they did not quite get to the interesting parts of genetics in Biology class because the school board insisted on balancing your education with a dose of creationism.

Et cetera stupidity ad nauseum! (Yep - I took the SAT)

I have no idea if standardized testing is good or bad. And I don't really care. It is how the world works, probably because that is how our minds work - constantly categorizing and looking for ways to classify and order things: fight/flight, good/bad, love/hate, like/dislike, smart/boring, educated/not, dangerous/cuddly, capable/not, employable/not, promotable/not.

Instead of looking at standardized testing as forcing our children to conform to a one-size-fits-all mold, we should use it as a teaching tool about overcoming societal constraints outside of our control. 

I once told my children that it is important to learn how to pass a test. Actually learning the material on the test is optional, I said. Instead, they should "really" study only what truly interests them, but only AFTER the lowest common denominator of the test is out of the way. The point is to teach personal discipline and the ability to think for themselves and make their own choices.

When I went to school, the teachers had their lesson plans (for the year) ready on the first day of school and I don't remember continuous education and in-service days (what are those anyway?). We went to school 5 days a week, the school year was shorter, vacations longer, everyone in 3rd grade studied the same math book and if anyone had suggested a "restorative circle" as a way to resolve conflict, we would have come up with "ROFL" before text messaging was a thing.

Middle-aged nostalgia you say? Maybe. Or common sense? After all - what are the long summer vacations for - let's get those service days, continuous education, union negotiations, lesson planning, book selecting, out of the way then, why don't we? And let's make sure we pay all teachers a 12-month salary if they do 12 months of work, like most do. 

What really triggered this rant was in fact something only marginally related. It was this:

"ByThe Associated Press, March 12, 2022

https://abcnews.go.com/US/wireStory/mississippi-assistant-principal-fired-book-choice-83411025

JACKSON, Miss. -- An assistant principal in a Mississippi school district has been fired after he read a children's book to a class of 2nd graders that district leaders said was inappropriate.

    Toby Price was fired last week after reading “I Need a New Butt,” a children's book by Dawn McMillan, to students at an elementary school in Byrum, a suburb of the state capital of Jackson. He had served in the post for three years until his firing."

On Amazon, the book in question is described like this:

"A silly story that will cause boys and girls to giggle from beginning to end!" — Norman Public Schools

A young boy suddenly notices a big problem — his butt has a huge crack! So he sets off to find a new one. Will he choose an armor-plated butt? A rocket butt? A robot butt? Find out in this quirky tale of a tail, which features hilarious rhymes and delightful illustrations. Children and parents will love this book — no ifs, ands, or butts about it!

"I can assure you right now that your kids will love this book. They will giggle, they will laugh, and they will want this book to be read over and over again because it is just plain silly and funny … the perfect kid-combo." — Storywraps

 https://www.amazon.com/Need-New-Butt-Dawn-McMillan/dp/0486787990"

 

Really? Who empowered the so-called "district leader" to fire a teacher because in her singular judgment the material was inappropriate? Was it the local school board, or lack of basic common sense?

 I say the person who should be fired for "a lack of professionalism and impaired judgment", as she herself put it, is the aforementioned  Hinds County Schools Superintendent Delesicia Martinis.

 Oh, but wait - we have a problem.  Ms. Martinis, who appears to have taken down her Linked-In profile in the last 6 hours, is African American and the fired Mr. Price ... is not. 

 I can only imagine the self-righteous anti-racist vigor we would provoke if we were to apply common sense to this situation.